We're creating a digital life for the things that people love. Every sneaker, handbag, and pair of sunglasses will have an identity on the Internet.
Smart Tags (cryptographic microchips) embedded in everyday products allow people to claim and track ownership. Our public registry uses blockchain technology ensuring anonymity and openness of the platform. Developers are welcome to build apps that extend the functionality of our Smart Tags.
Interacting with a Smart Tag is as simple as moving an Android or iPhone device close to it. Our first consumer app targets collectible sneakers. Users use Smart Tags to claim certified authentic sneakers, eliminating the possibility of fakes.