We're creating a digital life for the things that people love. Every sneaker, handbag, and pair of sunglasses will have an identity on the Internet.
SmartLabels (cryptographic microchips) embedded in everyday products allow people to claim and track ownership. Our public registry uses blockchain technology ensuring anonymity and openness of the platform. Developers are welcome to build apps that extend the functionality of our SmartLabels.
Interacting with a SmartLabel is as simple as moving an Android or iPhone device close to it. Our first consumer app targets collectible sneakers. Users use SmartLabels to claim certified authentic sneakers, eliminating the possibility of fakes.